How to write a catchy hook

For all you people who have childhood dreams of being a pop star. Yeah, I saw your expression just perk up. Don't pretend that you never had any dreams!:

http://www.bbc.co.uk/radio/aod/networks/radio1/aod.shtml?radio1/r1doc_tue

Take a listen to this BBC Radio 1 documentary featuring Chris Martin from Coldplay, Grant Nicholas from Feeder and Electric 6 (Gay bar!).

Link expires next Tuesday.